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Trackify Conversion Tracking

Platform agnostic, next level GDPR Cookie Consent and conversion tracking tool to keep your web analytics data quality at peak - regardless!

What is Trackify?

Trackify is the next level tracking solution for web and e-commerce projects, developed by digital marketing and tracking pros, ultimately solving the problem of data dilution resulting from the rise of adblockers, intelligent tracking prevention and  tightening EU regulation with regard to traditional cookie based conversion tracking and constraints with regard to storing personal data outside the EU.

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  • LinkedIn
  • YouTube
  • TikTok

Digital Marketing First

Developed as a next level solution for digital marketeers and all those that run e-commerce or performance marketing ventures with critical requirement to keep data quality at peak. Be it for your own web project or your client's 

Platform agnostic

Trackify is open to all platforms and shopsystems, from Wordpress to Typo3, WIX, EditorX, Shopify or Magento

Trackify | Developed by Formatnull

Developed by Tracking Experts

The developing intelligence behind trackify is a EU certiefied compliance officer, ensuring 100% understanding of the legal requirements in the EU

Used by Pros

Trackify is already used for large scale ecommerce projects that face urgent need for peak data quality with specific regard to performance marketing campaigns

100% compliance with EU regulation

Trackify | EU Compliant Tracking powered by Formatnull

Smart architecure fully respecting GDPR laws

Trackify | GDPR compliant Tracking

100% up to date with local EU laws

100% peace of mind


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Keeps your e-commmerce stats accurate

Trackify | E-commerce stats with Formatnull

Cookie consent opt in rates > 85%

Trackify | Cookie consent opt in by Formatnull

Increases adspend efficiency

Solves data dilution resulting from browser tracking prevention

100% compliant

100% Platform agnostic

​100% data quality

Next level tracking code

a native execution of "Google Consent Mode" ensures data accuracy at source while circumnavigating the legal constraints of the EUs privacy laws through a smart software architecure, ensuring 100% compliance and 100% data aggregation at source. Trackify fixes common shortcomings of established Cooky Tools like Boarlabs, Cookiebot and others.

Wir unterstützen unsere Klienten dabei, politische Prozesse zu verstehen und Kommunikationsstrategien zu entwickeln, um die gesellschaftliche und politische Agenda nachhaltig zu beeinflussen.

Wie ?

Klarheit von Analysen

Virgina, hier wäre ein kurzes Intro perfekt. Wirklich kurz und knackig

Zugang zu Entscheidungsträgern

Virgina, hier wäre ein kurzes Intro perfekt.

Internationales Netzwerk

Virgina, hier wäre ein kurzes Intro perfekt.

Entwicklung kreativer Lösungen

Virgina, hier wäre ein kurzes Intro perfekt.

Zu unseren Stärken zählen...

Server Side Tracking

trackify runs as server side tracking solution that is 100% compliant with existing EU regulation. Our inhouse tracking system provides little attack surface for privacy blockers, bowser tracking prevenion and other obstacles. It can be easily set up via GTM modules and soon to come as a wordpress plugin.

Trackify is compatible with

  • Google Ads

  • Matomo

  • GA4

  • Universal Analytics

  • Matomo

  • Wordpress

  • Shopify

  • WIX

  • Pivik Pro

  • Typo3

  • Jimdo

  • Magento is compatible with

  • Google Ads

  • Matomo

  • GA4

  • Universal Analytics

  • Typo 3

  • Jimbo

  • Magento

  • Wordpress

  • Shopify

  • Wix

  • Pivik Pro

Trackify is already used by clients across Europe
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